Why Apple Performs: What CX Leaders Can Learn About Building a System That Scales

Apple’s sustained dominance, even after losing Steve Jobs and hundreds of top performers, proves a critical truth: high-performing companies don’t depend on heroic employees; they depend on heroic systems. This blog breaks down how Apple engineers performance into its operating model and connects it to the Experience Performance System (EPS), a modern framework for CX leaders who want to drive measurable business outcomes. Discover how EPS turns customer signals into action, removes friction, and builds systems where great performance scales, regardless of who’s in the seat.